Paid search that spends the whole budget where it should.
Google Ads, Microsoft Ads, and YouTube. Paid search captures customers already searching for what you sell. Done well, it's the most reliable channel to spend on. Done badly, it burns budget on the wrong searches and no one notices. I work inside your existing Google Ads account and leave it better than I found it.
- Google Ads
- Microsoft Ads
- YouTube
- Performance Max
- Feed Management
Who this is for.
Owners and operators of small and mid-sized businesses spending real money on Google Ads and not sure it's working. The account has a few years of history, maybe an agency or freelancer managing it now, and the monthly reports look fine but the P&L doesn't feel like it's compounding.
If your account is mostly Performance Max with AI-written ad copy, broad match keywords, and conversion numbers that don't reconcile to actual revenue, this is a good fit. If you've got a tight in-house team already hitting their ROAS targets quarter after quarter, you probably don't need a new operator.
What you get.
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Full account audit Written document covering structure, match types, negatives, audiences, creative, Performance Max setup, conversion tracking, feed health, and landing page alignment. Yours to keep, whether or not you engage for ongoing work.
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Campaign rebuild or remediation Depending on what the audit turns up, either a full rebuild or targeted fixes. Either way it happens inside your existing account so history, learning, and Quality Score carry forward.
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Conversion tracking that holds up Server-side where it matters, enhanced conversions where it helps, and offline conversion imports for CRM-tracked leads. The plumbing that makes the rest of the work provable.
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Ongoing optimization Search term review, negatives, bid adjustments, budget pacing, creative iteration, and landing page test recommendations. Weekly in the account, monthly in the meeting.
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Reporting you'll actually read A live reporting dashboard and a monthly written review. Focus on what moved, what didn't, and what's next. No vanity metrics.
How the work runs.
Every engagement starts with the audit, regardless of the eventual scope. Even if the work turns into a month-to-month retainer, the first deliverable is a written document that tells you what's broken and what's working. That's the baseline to manage against.
Audit & access
Delegated access to the account, full read of history, written audit delivered.
Tracking review
Conversion tracking, feed, and landing page alignment validated or fixed.
Rebuild or remediate
Structural work based on audit findings. Changes documented, flagged, rolled out in stages.
Ongoing optimization
Weekly in-account, monthly review with the owner. Adjustments based on what the data shows.
Common questions.
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Do you require a minimum ad spend?
No hard minimum, but the engagement math only works for businesses spending at least a few thousand dollars a month on paid search. Below that, a DIY tool and a few hours of documentation usually serves an owner better than a retainer.
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How long until I see results?
Most accounts show measurable improvement in the first 30 to 60 days once the audit, rebuild, and conversion tracking are in place. Durable compounding gains take a quarter or two. Anyone promising results in the first two weeks is either lucky or managing expectations poorly.
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Can you work alongside my existing agency?
Sometimes. Audits and advisory engagements coexist fine with an incumbent. For full account management, I either take over the account or I don't take it on. Overlapping optimization rarely ends well for the account.
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Do I need to move my Google Ads account?
No. I work inside your existing Google Ads account with delegated access. You keep full ownership and visibility at all times. If the engagement ends, access is revoked and the account stays exactly where it was.
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What's included in the audit?
A written review of account structure, match types, negatives, audiences, ad copy, extensions, Performance Max setup, conversion tracking configuration, feed health, and landing page alignment. You get the document, prioritized recommendations, and an honest take on whether ongoing management makes sense.