The person on your call is the one in the account.
No junior analyst layer. No account manager between you and the work. Questions, escalations, and weekly reviews all go through the same person who wrote the strategy and is doing the optimization.
Seattle, WA Performance Marketing Consultancy
Independent Senior-led
For owners who'd rather run the business than the ad account.
Pacific Northwest Digital Marketing is an independent solo consultancy running paid media for small and mid-sized businesses. Lead generation, online sales, awareness campaigns, and any other work where paid media drives the business. Based in Seattle, run by a senior operator with two decades in the work.
Senior-led. No handoffs.
Each engagement is run by one operator with two decades in paid media. You work with the same person from first call through monthly reporting. No handoffs to junior staff. No rotating account managers. The person who picked up the phone is the one running the work a year later.
Intent
Paid Search
Google, Bing, YouTube. Audits that catch what the last agency missed, campaign rebuilds, and tracking that ties spend to actual revenue.
- Google Ads
- Microsoft Ads
- YouTube
- Performance Max
Paid Social
Meta, TikTok, Reddit. Creative direction, audience setup, honest measurement of what is actually working, and reporting that does not need a translator.
- Meta
- TikTok
- Creative Strategy
SEO & Search Visibility
A practical SEO audit plus the technical fixes worth making. Schema markup, Google Business Profile, on-page basics. No monthly retainer game.
- Technical SEO
- Local SEO
- Schema Markup
- GBP
Reporting & Dashboards
Custom dashboards and monthly written reviews. Paid media spend, GA4, and revenue data in one live view. Plain-English analysis of what moved, what didn't, and what to do next.
- Custom Dashboards
- Monthly Reviews
- KPI Scoping
- Cross-Channel
Analytics & Infrastructure
GA4 setup, server-side tagging, conversion tracking, and attribution. The plumbing under every report and ad-spend decision. Set up so the numbers you trust today still hold up next quarter.
- GA4
- Server-Side GTM
- Conversion Tracking
- Attribution
Audits, advisory, or something else
Account audits, strategy reviews, interim fractional CMO work, or one-off projects that don't fit the categories above. If paid media touches it and you need senior eyes, start a conversation.
- Audits
- Advisory
- Fractional
- Projects
Run by one senior operator.
Every engagement runs through one person, from first call through monthly reporting. No layers, no junior analysts learning on your budget, no strategy meetings that produce slides instead of action. Three ways that shows up in practice.
Two decades of reps, on your account.
Most paid media problems aren't new. Two decades of reps means the pattern has likely been seen before. Less trial and error on your budget, faster convergence on the metric that actually matters.
Fewer accounts, more attention on each.
The book stays small on purpose. New engagements get the same weekly attention as the ones running for months. When the book is full, you'll hear that clearly, with a referral elsewhere.
Made for the space between DIY and enterprise.
PNWDM works with small and mid-sized businesses where paid media is a real line item on the P&L. The work usually falls into one of the four buckets below. References and anonymized case studies available on request.
- i. Lead Generation Memberships, appointments, reservations, and sign-ups. For service businesses, subscription models, and any operator measuring success in qualified inbound. Ongoing
- ii. Online Sales Paid media that drives revenue directly. For e-commerce, DTC, marketplace sellers, and subscription products where the attribution line is clean. Ongoing
- iii. Awareness & Brand Launches, category introductions, new market entry, and upper-funnel work. For operators who need reach before response. Campaign
- iv. Audits & Advisory Account audits, strategy reviews, tracking implementations, and interim leadership. For operators who need senior eyes without a full engagement. Project
Background Principal
Built by an operator, not a pitch deck.
Pacific Northwest Digital Marketing is a solo consultancy, founded by Alex DeLeon after two decades in performance marketing split between agency work and senior in-house roles. Every engagement runs directly through Alex, from first call through monthly reporting.
The work is deliberately narrow. PNWDM takes on small and mid-sized operators where paid media is a real line item on the P&L, across lead generation, online sales, and awareness. The client list stays short on purpose. When the book is full, you'll hear that, with a referral elsewhere.
- Principal
- Alex DeLeon
- Based
- Seattle, Washington
- Experience
- Two decades, hands-on
- Engagements
- Retainer, audit, advisory
No risk first month Cancel anytime
Start with the numbers that aren't working.
Send a short note. Your account, your budget range, and one metric you want to move. If the work is a fit, you'll hear back within one business day with a calendar link or an honest referral. If it isn't, you'll hear that too.
Start the conversation
→
Direct: alex@pnwdm.com
Based in Seattle, WA · Serving the Pacific Northwest and select clients nationwide.