The person reviewing is the one running it.
No junior analyst layer, no account manager between you and the work. Questions, escalations, and weekly reviews all go through the same practitioner who wrote the strategy and is in the account.
Seattle, WA Performance Marketing Consultancy
No. 001 Est. 2018
For owners who'd rather run the business than the ad account.
Pacific Northwest Digital Marketing runs paid media for small and mid-sized businesses. We take on lead generation, online sales, awareness campaigns, and any other work where paid media drives the business. Based in Seattle, with a senior practitioner on every account.
Senior practitioners. No handoffs.
Four services, each run directly by a senior practitioner with two decades in paid media. Clients work with the same person from first call through monthly reporting, not a rotating cast of account coordinators.
Intent
Paid Search
Google, Bing, YouTube. Account audits that catch what the last agency missed, campaign rebuilds, and conversion tracking that survives the next iOS update.
- Google Ads
- Microsoft Ads
- YouTube
- Performance Max
Paid Social
Meta, TikTok, Reddit. Creative strategy, audience architecture, incrementality testing, and reporting an operator can read without a translator.
- Meta
- TikTok
- Creative Strategy
Reporting & Dashboards
Custom dashboards and cross-channel monthly reviews that blend paid media, GA4, and revenue data into a single live view. Written reviews that tell operators what's working, what isn't, and what to do next.
- Custom Dashboards
- Monthly Reviews
- KPI Scoping
- Cross-Channel
Analytics & Infrastructure
GA4 setup, server-side tagging, conversion tracking, and attribution modeling. The plumbing that keeps your reports trustworthy when the next iOS update ships.
- GA4
- Server-Side GTM
- Conversion Tracking
- Attribution
A senior practitioner, directly involved.
Every engagement runs senior, from first call through monthly reporting. No teams, no layers, no strategy meetings that produce slides instead of action. Three ways that shows up in practice.
Two decades of reps, applied to your account.
Most paid media problems aren't new. A senior practitioner has seen the pattern before, which means less trial and error on your budget and faster convergence on what actually moves the number.
Fewer accounts, more attention on each one.
The book stays small on purpose. New engagements get the same weekly attention as the ones that have been running for months. When we don't have capacity, we say so, and we'll refer the work elsewhere.
Made for the space between DIY and enterprise.
We work with small and mid-sized businesses where paid media is a real line item on the P&L. The work usually falls into one of the four buckets below. References and anonymized case studies available on request.
- i. Lead Generation Memberships, appointments, reservations, and sign-ups. For service businesses, subscription models, and any operator measuring success in qualified inbound. Ongoing
- ii. Online Sales Paid media that drives revenue directly. For e-commerce, DTC, marketplace sellers, and subscription products where the attribution line is clean. Ongoing
- iii. Awareness & Brand Launches, category introductions, new market entry, and upper-funnel work. For operators who need reach before response. Campaign
- iv. Audits & Advisory Account audits, strategy reviews, tracking implementations, and interim leadership. For operators who need senior eyes without a full engagement. Project
Background Principal
Built by a practitioner, not a pitch deck.
Pacific Northwest Digital Marketing was founded by Alex DeLeon after two decades in performance marketing, split between agency work and senior in-house roles. PNWDM operates as a small, senior-led consultancy. Every engagement is run directly by a senior practitioner, from first call through monthly reporting.
The practice is deliberately narrow. We take on small and mid-sized operators where paid media is a real line item on the P&L, across lead generation, online sales, and awareness work. The client list stays short on purpose. When we don't have capacity, we say so, and we'll happily refer the work elsewhere.
- Principal
- Alex DeLeon
- Based
- Seattle, Washington
- Experience
- Two decades, senior operator
- Engagements
- Retainer, audit, advisory
Start a conversation One business day reply
Tell us about the numbers that aren't working.
Send a short note. Your account, your budget range, and one metric you want to move. If the work is a fit, you'll hear back within one business day with a calendar link or an honest referral. If it isn't, you'll hear that too.
Start the conversation
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Direct: alex@pnwdm.com
Based in Seattle, WA · Serving the Pacific Northwest and select clients nationwide.