When deployed effectively, paid search (or, pay-per-click) advertising can be an efficient and lucrative way to drive your business forward by targeting potential customers when they search online. Google Ads, Microsoft Ads, and shopping ads on both platforms can help produce immediate results for your business.

Many small business owners have a great organic social media presence. But understanding how to run targeted advertising takes years of experience to run effectively. Facebook, LinkedIn, and Instagram are just a few of the platforms that can be leveraged to find users, retarget them specific content, and eventually convert them into paying customers.

SEO can be one of the most overlooked digital marketing tactics for a small business owner. Websites need be fine-tuned to rank on Google, with carefully optimized content that targets the search intent of your potential customers. SEO is an ongoing battle with both your competitors and Google to keep your page in your customer’s search results.

Don’t operate in the dark when it comes to your digital marketing efforts. Analytics can help provide a consistent means of measuring the results of your digital marketing efforts, and guide you in future projects or campaigns. Get Google Analytics installed to track all site traffic and actions.

If your digital marketing analytics are already set up, it’s time to get regular reporting started for your business. Using Google Data Studio, get customized monthly reports that detail paid efforts, website traffic, and more.

Sometimes all a business needs is a short consultation to get them moving in the right direction. For clients who aren’t looking for ongoing services, things like consultative review, formal audits for paid search, paid social, SEO, or analytics, or training sessions may make more sense.